The Shalvi/Hyman Encyclopedia of Jewish Women

Learn more about the Encyclopedia

Andrew Heinze

Andrew R. Heinze is Professor of American History and Director of the Swig Judaic Studies Program at the University of San Francisco. He is the author of Jews and the American Soul: Human Nature in the 20th Century and Adapting to Abundance: Jewish Immigrants, Mass Consumption and the Search for American Identity.

Articles by this author

Advertising and Consumer Culture in the United States

Jewish women played a disproportionate role in the development of American consumer culture in the twentieth century. Throughout the century, American Jewish women embraced the modern corporation and have stood among the nation’s most significant entrepreneurs and executives.