An advertisement for the display of Beatrice Alexander's set of coronation dolls at Abraham & Straus, The New York Times, May 24, 1953.

Courtesy of Alexander Doll Company, Inc.

The text of the advertisement reads as follows:

A&S invites you to see "The Coronation Story"

A pageant of magnificent dolls created just for A&S by Madame Alexander...authentically portraying the personalities, costumes and ritual of the British Coronation

See the coronation at A&S--portrayed in a series of authentic tableaux by the most fabulous collection of royal dolls believed ever created. From the high far — of the Buckingham Palace guards to the embroidery and jewels on Her Majesty's — robes from the royal insignia and St. Edward crown to the "powderigns" of the Peers' cloaks--Madame Alexander has reproduced each detail with accurate splendor. Valuable aid in research was provided by the British Information Service. The enchanting settings--representing historic vistas at Buckingham Palace and Westminster Abbey--were created by A&S. Don't miss this breath-taking spectacle.

Continuous showings all week--A&S Special Events Center--Eighth Floor.

A&S celebrates Coronation Time all over the store

See our Norman Hartnell wedding gowns (original —), and the Hartnell — robe--— — of the — sandwich bag, the — necklace--our own "— —" dress. Coronation —, —, — throughout the store. British — in the restaurant. — — at — and —, coronation — by — – Cameron.