Maidenform Advertisement circa 1960s Maidenform advertisement circa 1960s. Courtesy of Lobstar28/Flickr, found in the Maidenform Collection, National Museum of American History/Smithsonian. Print Full Image Rights JWA use only on jwa.org Date / time circa 1960s Institution National Museum of American History Collection Maidenform Collection Related contentBlog: What would Ida Cohen Rosenthal think of your bra as a symbol for breast cancer awareness?