Niki Russ Federman is the fourth-generation co-owner of Russ & Daughters, the iconic appetizing shop founded in 1914 on the Lower East Side of Manhattan by her great-grandfather, Joel Russ. Known globally for its bagels, lox, babkas, and other Ashkenazi Jewish food delicacies, Russ & Daughters is believed to be the first business in America to include daughters in the name. As the fourth generation to own Russ & Daughters, Russ Federman has overseen its expansion while retaining an authentic legacy of Jewish food.